Upload Your Funeral Home’s "Welcome Message" to YouTube

To gain more exposure for your funeral home or cemetery, take advantage of uploading a welcome video to YouTube. Currently YouTube is the fourth most popular website on the Internet and now Google – the most popular search engine – incorporates YouTube videos in its search results. This explanation is does not cover the details of the actual upload process as YouTube has great instructions to create an account and upload videos. Here are those... [Read More...]

Funeral Homes Beating the New Competitor

Today, funeral home owners and managers not only face competition from other funeral homes, they have to fend off the threat of “substitutes” – those who are trying to expand their offerings into the funeral industry. This posting will identify some of the potential substitutes coupled with some strategies to keep them at bay or form a strategic alliance. Costco (and other outsiders) Selling Caskets:Due to past pricing strategies... [Read More...]