Webinar Notes: Funeral Homes & the New Internet – Web 2.0
Funeral Home & Cemetery Resources from the June 19, 2007 Webinar. Helpful Resources:Funeral Futurist eNewsletterDeath Care Web Tutorials Upcoming Webinars Definition of Web 2.0 from Wikipediahttp://en.wikipedia.org/wiki/Web_2.0 Time Person of the Year: Youhttp://www.time.com/time/magazine/article/0,9171,1569514,00.html Social Networks:MySpaceFacebookLinkedInFriendsterFlickrMeetUpMy Death Space YouTube Videos:Viewing the Deceased Video on YouTubeViewing... [Read More...]
Free Webinar for Funeral Directors – The New Internet – How will it Affect your Funeral Home
Robin Heppell, Funeral Futurist, will be presenting the first webinar for the Funeral Gurus! The New Internet – How will it Affect your Funeral Home This session will identify the new technologies that make up Web 2.0 and how these services may affect funeral homes when helping families especially those who have experienced a death of the younger person – Generation X or Y. An example of Web 2.0 services are MySpace, Blogs, YouTube,... [Read More...]
Letter to Bereaved Families regarding MySpace and Facebook Profiles
Note to Funeral Directors: This letter can be used to inform families about MySpace and Facebook. Please feel free to use it or edit it to your liking when assisting your families. * * * * * * * * * * * * * * * * * * * * ** * * * * * * * * * * * * * * * * To the Families we serve: During this time of the sudden loss of your child, I and my funeral home are here to support you and your family and also to assist you in creating a meaningful and personalized... [Read More...]
ICCFA Presentation:Marketing to your Community through the Internet
Las Vegas, Nevada – ICCFA 2007 Convention at Mandalay Bay Presentation Resources forMarketing to your Community through the Internet * * * * * * * * * * * * * * * * * * * * ** * * * * * * * * * * * * * * * * Original Handouts:Marketing to Your Community Through the Internet – Handouts PowerPoint Presentation (.pdf format):Marketing to Your Community Through the Internet – Presentation. Supplemented Presentation Handouts:Marketing... [Read More...]
Funeral Futurist Explains the Many Ways of Reaching your Community via the Internet at ICCFA 2007
Las Vegas, Nevada – ICCFA 2007 Convention at Mandalay Bay Over 150 delegates attended the Funeral Futurist’s presentation on Marketing to your Community through the Internet. In his opening remarks, Heppell stated that Internet usage is rising faster than the cremation rate. The cremation rate in North America is approximately 35% – now double that to 70% and that is the number of Internet users in North America. He stressed that... [Read More...]
Photoshop for Funeral Directors: Memorial Folders – The Subtle Logo
Normal Logo You need to leave your mark on every folder, but you do not want it to have more prominence than the deceased. This tutorial will go through the steps of how to leave your mark – your brand – subtly. The three options that we will review today are: The Foggy Logo The Precise Logo The Invisible Embossed Logo The choice of which logo type you want to use will depend on other elements of the memorial... [Read More...]
Photoshop for Funeral Directors: Memorial Folders – The Polaroid Effect
More than any other effect, I get asked, “How do you make a photo look like a Polaroid?” In this tutorial we will walk through the steps to accomplish this. If you have not used Photoshop for creating memorial folder before, please see the first tutorial, Memorial Folders – The Basics. It can be downloaded at: www.funeralfuturist.com > Resources > Tutorials The Polaroid Effect In an effort to get away from the dreaded feathered, oval... [Read More...]
Funeral Homes Beating the New Competitor
Today, funeral home owners and managers not only face competition from other funeral homes, they have to fend off the threat of “substitutes” – those who are trying to expand their offerings into the funeral industry. This posting will identify some of the potential substitutes coupled with some strategies to keep them at bay or form a strategic alliance. Costco (and other outsiders) Selling Caskets:Due to past pricing strategies... [Read More...]
Blogging for Funeral Homes
How can funeral homes use blogs as a value-added service to their families? There are some general strategies that would apply to all funeral homes and then others techniques can be applied whether your funeral home is in a large city or a smaller town. General Blogging Strategies for All Funeral Homes Press Releases Upcoming Funeral Home Events Special Memorial Events and Guest Register Signing Helpful Information About Funerals Frequently Asked... [Read More...]
Photoshop for Funeral Directors: Memorial Folders – The Basics
Photoshop for Funeral Directors: Memorial Folders – The Basics As funeral professionals continue to try to improve their personalization offerings, this series will help equip them with the basic skills and techniques to stay ahead of the do-it-yourselfers. This means that we have to break away from Oval Vignettes and Times New Roman fonts! In this segment, we will go through the architecture of the 2-Up, 8.5 X 11 memorial folder using Adobe’s... [Read More...]