Blogging Impacts Funeral Trade Show

Just back from the National Funeral Directors Association (NFDA) annual trade show and exposition and if you think blogging and the funeral industry don't mix - think again.

It wasn't the just the interviews that I conducted on behalf of the Funeral Gurus where we get insights from funeral professionals throughout North America. Although over the next month or so you will see 24 new interviews covering topics like funeral technologies, staffing, after care, catering, and higher levels of service.

The underground world of partnering and collaboration amongst the not-so-big-boys of vendors occurred due to the efforts of Final Embrace's Tim Totten. Tim arranged a meeting of the smaller vendors - many of them first-timers to the show - and shared many ways of working together to reduce advertising costs and gave them insight into the decision makers of funeral homes. Tim has many posts about the show, so make sure that you read his blog. For a sample of the some of the new opportunities to advertise with us, click here to send me an email.

But it wasn't the little vendors that benefited from the power of the blog, on day two of the show, one company was handing out printed versions of Funeral Maverick BT Hathaway's Funeral Words Blog recent post. Hathaway - a veteran of funeral conventions - let his thoughts be known through his blog about one of the biggest vendors new approach marketing its product - without showing its product. Hathaway's interuptation of this company's new approach was the infamous Happy Days Reference - Jumping the Shark.

I have scheduled an interview with BT Hathaway to recap the NFDA trade show and the follow up buzz. Monday, October 15, 2007 at 10:30 am Eastern - 7:30 am Pacific. You can listen live at www.blogtalkradio.com/funeralfuturist or go to the Funeral Gurus after 11:00 am. Don't miss it!